Menstruproject

July 18^th, 2009

The task was to pick a topic and develop something to ensure “good taste”.

A classmate and I chose Menstruation.

What comes to mind when menstruation is the topic of conversation?
We wanted to know, and started by surfing the net about the topic. From our searches, we began to see attitude tendencies.
What were the reasons for these tendencies? How does the history of menstrual products play a role in their formation? What themes from the past influence perceptions of menstruation from today?

So we started a blog, went out to the schools and held discussion groups, and did some advertising on the street.

What we found out, is that the topic of menstruation – even today’s culture – is a difficult subject tainted with clichés.

So, we started the Happy Blood Day campaign (Happy Blut Day in German)

Today’s society still treats a woman’s monthly menstruation cycle as something to be out of sight and not spoken of. As far as cramps and the like, we are expected to grin and bear it. Why not change these ideas starting with a little celebratory cake?

It’s basically saying that having a period should be something special like a birthday.

To promote the campaign we made a video of a young girl, going through the day with her period. At first she sees it as a hindrance, until finding the Blood Day Campaign online…

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